A ‘Good Thing’

by Mandy Nelson
Issue 5 - February 2015

Never let it be said that we can’t recognise a ‘Good Thing’ when we see one. All of us here at G&A have an eye out for every kind of ‘Good Thing’ – from a frigid beer on a Friday afternoon, to bubble machines and double rainbows, right through to anything that might encourage world peace. Sometimes, after the frigid beer at the tail end of a hot Friday, we start to believe that if we swapped out weapons of mass destruction for bubble machines, world peace would spontaneously break out. That might be the ultimate ‘Good Thing’.

We are always looking on behalf of our clients, with their wondrously varied stories to tell, for promotional opportunities outside of the ordinary. They do crop up all the time but you need more than a working pulse and your brain set on ‘Receive’ as opposed to ‘Transmit’ to make the most of them. You need an openly creative mind, experience, and training in marketing strategy. Or the services of a great creative agency.

Of course we are ideally qualified to spot opportunities for ourselves and were delighted to hear that respected business strategist John Spence is coming to town. We are serious about business strategy and have a sound grasp on how it needs to integrate with excellent marketing so we grabbed the chance to associate our good name with his as one of the sponsors of his Christchurch seminar.

For those who don’t know him, we can tell you that John Spence has a huge brain and is Garrulous and Affable! John delivers up-to-date ideas on how to grow and promote a business like nobody else. He is funny, fast-paced, charming and articulate but speaks in layman’s terms. John cuts across the BS and pares information down to essentials, delivering serious messages about business with a light touch. We relate to that. We bet our clients do too.

John’s official bio and promo blurbs describe him as a trusted consultant, respected advisor, experienced strategist, passionate speaker, well-read author and Top 100 Business Thought Leader. He helps executives and all kinds of organisations, from Fortune 500 companies to small businesses, build success. More than 500 client companies have called upon John’s expertise including Bank of America, Microsoft and Apple, and dozens of private, non-profit and industry association organisations.

John has thrice been named one of the Top 100 Business Thought Leaders in America; and once as one of the Top 100 Small Business Influencers in America and one of the Top 500 Leadership Development Experts in the world. His consulting and training expertise means he is in demand, working with companies all over the world, including the United States, Australia, New Zealand, Canada, the Caribbean, Europe, Russia and Africa.

In particular, John is known for his ability to absorb massive amounts of research and combine it with his personal hands-on experience to deliver timely, focused, results-driven programmes. John’s passion and credo is: ‘Making the Very Complex… Awesomely Simple’. He reads a minimum of 100 business-related books each year and also listens to 30 – 50 audio books, giving him an incredible depth and breadth of knowledge to draw from. He creates customised events that reflect the newest business research and most current thinking. Having John present a business growth seminar here in Christchurch is, we reckon, definitely a ‘Good Thing’ and you should probably not miss this chance to attend. You will learn something and you will be entertained. See you there!

Date: 25th March, all day
Venue: Isaac Theatre Royal

Table of 10: $6995 (plus GST)
Single: $795 (plus GST)

Register for this event here:
http://conf.hardingconsultants.co.nz/JohnSpenceResultsGroup/registration/